About Australian Military Bank
Australian Military Bank is Australia’s leading member-owned mutual bank, proudly serving defence force personnel for over 60 years, boasting over 60,000 members.
The brief
AMB needed a partner to execute their major prize campaign to align not only with traditional Spring market and business home buying trends, but also to celebrate the bank’s 60th year anniversary.
Campaign goals
- Increase mortgages and personal loans
- Increase Insurance sales
- Attract new memberships
Our concepts
We developed two options for both the personal and home loan elements of the campaign, both of which satisfied the requirements of the brief but were very different in terms of style and approach.
The options included
Home loans
- $60k for 60 years: A snappy way of incorporating the prize pool and anniversary into the tag line without becoming too cluttered
- Housewarming present: Creating a sense of celebration around the purchase of a new home which ties in with the celebration of the anniversary
Personal loans
- Get what you really want: Often personal loans are for things you want, rather than things you need, this pushes this further with a slightly tongue-in-cheek execution
- Supercharge your personal loan: Messaging targets the key demographic (largely young men) looking to buy toys i.e. bikes jetskis) with their personal loans
Key deliverables
Physical assets
- DL flyers and posters
- In branch assets (counter mats, ceiling hangers, wobblers, pull-up banners)
- Window decals and LCD screen video
- Broker collateral ie flyers, posters etc
- Print advertising
Online assets
- Website assets (including campaign page)
- eDM assets
- Google Display/Search assets
- Social media creative
The results
The result is a snappy execution of a multi-message campaign across print, digital and in-store collateral.
From concept to completion the Nibble Digital team is on point bringing creative and fresh ideas to the table, then working with our team to deliver beautiful digital executions that bring our campaigns to life.
Domenic Cuda
Head of Digital & Marketing
Australian Military Bank
