About Australian Military Bank
Australian Military Bank is Australia’s leading member-owned mutual bank, proudly serving defence force personnel for over 60 years, boasting over 60,000 members.
AMB needed a partner to execute their major prize campaign to align not only with traditional Spring market and business home buying trends, but also to celebrate the bank’s 60th year anniversary.
- Increase mortgages and personal loans
- Increase Insurance sales
- Attract new memberships
We developed two options for both the personal and home loan elements of the campaign, both of which satisfied the requirements of the brief but were very different in terms of style and approach.
The options included
- $60k for 60 years: A snappy way of incorporating the prize pool and anniversary into the tag line without becoming too cluttered
- Housewarming present: Creating a sense of celebration around the purchase of a new home which ties in with the celebration of the anniversary
- Get what you really want: Often personal loans are for things you want, rather than things you need, this pushes this further with a slightly tongue-in-cheek execution
- Supercharge your personal loan: Messaging targets the key demographic (largely young men) looking to buy toys i.e. bikes jetskis) with their personal loans
- DL flyers and posters
- In branch assets (counter mats, ceiling hangers, wobblers, pull-up banners)
- Window decals and LCD screen video
- Broker collateral ie flyers, posters etc
- Print advertising
- Website assets (including campaign page)
- eDM assets
- Google Display/Search assets
- Social media creative
The result is a snappy execution of a multi-message campaign across print, digital and in-store collateral.
Head of Digital & Marketing
Australian Military Bank
Similar case studies
Designing and developing a comprehensive...
The Australian Information Industry Association (AIIA) is Australia’s peak
View Case Study
Enhancing a tech platforms entire...
PrimaryMarkets is Australia’s number one platform enabling the trading
View Case Study