Digital Marketing Agency Sydney
Delivering campaign concepts and creative at scale

About SocietyOne

SocietyOne is Australia’s first and leading marketplace lender, having helped over 24,000 people access loans since launching in 2012.

The challenge

Display advertising makes up a large chunk of SocietyOne’s customer acquisition strategy, meaning the business has a high demand for creative concepts that create cut-through in an extremely competitive space.

We’ve worked with SocietyOne both as a creative partner and as an execution-only studio depending on campaign requirements and their internal resourcing.

The process

We spent considerable time researching SocietyOne’s previous campaigns and brand guidelines to ensure our creative builds on the existing look and feel of the brand

We create a number of concepts that use different visual elements to fulfill the needs of the brief

We use a tightly controlled project management system to ensure easy sign-off from our clients, especially when working across a large variety of sizes and messaging variations

Key deliverables

Digital Marketing Agency Sydney

Concept presentation

Digital Marketing Agency Sydney


Digital Marketing Agency Sydney

HTML5 display banners across multiple creative variations

Digital Marketing Agency Sydney

Creative upload

We’ve engaged Nibble Digital to develop and execute a number of large-scale digital campaigns for us.
Their concepts were creative but practical, and really helped us achieve cut-through in a competitive space.
Throughout they were a joy to work with, responsive, flexible and personable.

Melissa Cicero
Chief Marketing Officer, SocietyOne