About SocietyOne
SocietyOne is Australia’s first and leading marketplace lender, having helped over 24,000 people access loans since launching in 2012.
The challenge
Display advertising makes up a large chunk of SocietyOne’s customer acquisition strategy, meaning the business has a high demand for creative concepts that create cut-through in an extremely competitive space.
We’ve worked with SocietyOne both as a creative partner and as an execution-only studio depending on campaign requirements and their internal resourcing.
The process
Research
We spent considerable time researching SocietyOne’s previous campaigns and brand guidelines to ensure our creative builds on the existing look and feel of the brand
Concepts
We create a number of concepts that use different visual elements to fulfill the needs of the brief
Execution
We use a tightly controlled project management system to ensure easy sign-off from our clients, especially when working across a large variety of sizes and messaging variations
