About SocietyOne
SocietyOne is Australia’s first and leading marketplace lender, having helped over 24,000 people access loans since launching in 2012.
The challenge
Display advertising makes up a large chunk of SocietyOne’s customer acquisition strategy, meaning the business has a high demand for creative concepts that create cut-through in an extremely competitive space.
We’ve worked with SocietyOne both as a creative partner and as an execution-only studio depending on campaign requirements and their internal resourcing.
The process
![](https://nibbledigital.com.au/wp-content/themes/nibble/vc-elements/img/line.png)
Research
We spent considerable time researching SocietyOne’s previous campaigns and brand guidelines to ensure our creative builds on the existing look and feel of the brand
Concepts
We create a number of concepts that use different visual elements to fulfill the needs of the brief
Execution
We use a tightly controlled project management system to ensure easy sign-off from our clients, especially when working across a large variety of sizes and messaging variations