About AIIA
The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978, the AIIA has pursued activities to stimulate and grow the digital economy by:
- Building a sense of community through events and education
- Enabling a network for collaboration and inspiration
- Developing compelling content
The brief
As part of a digital transformation project, the AIIA were upgrading their CRM and event registration platform. The website was a key aspect of this process, needing to provide a seamless experience for users moving between these systems. The existing CMS did not have the ability to integrate to the required level, and ongoing development and licencing costs were already proving prohibitive.
Key requirements included:
Salesforce integration
Details about member organisations and roles held on AIIA councils are all held within Salesforce. To prevent double-entry of data the site needed to establish a two-way connection with Salesforce.
Content migration
The existing website had a large amount of historical content to be retained, and to minimise fluctuations of S.E.O rankings any change in URLs had to be carefully managed.
User experience
Improved UX to drive users towards key actions including joining the association, registering for events and subscribing to its various publications.
The process
After detailed discussions with AIIA, an evaluation of their current set-up and the ambitious goals set as part of their digital transformation, the decision was made to move towards WordPress for its ease of content management, integration capabilities and low maintenance costs.
As well as liaising with AIIA, the project involved working closely with Brooke Global, the chosen Salesforce implementation partner for the project. To ensure smooth delivery, we worked across a collaborative scope and had regular WIPs to prioritise dependant deliverables.
The project was delivered on time with the site going live with all planned functionalities fully operational.
