Digital Marketing Agency Sydney
Digital transformation with Australia’s tech industry association

About AIIA

The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978, the AIIA has pursued activities to stimulate and grow the digital economy by:

  • Building a sense of community through events and education
  • Enabling a network for collaboration and inspiration
  • Developing compelling content

The brief

As part of a digital transformation project, the AIIA were upgrading their CRM and event registration platform. The website was a key aspect of this process, needing to provide a seamless experience for users moving between these systems. The existing CMS did not have the ability to integrate to the required level, and ongoing development and licencing costs were already proving prohibitive.

Key requirements included:

Salesforce integration

Details about member organisations and roles held on AIIA councils are all held within Salesforce. To prevent double-entry of data the site needed to establish a two-way connection with Salesforce.

Content migration

The existing website had a large amount of historical content to be retained, and to minimise fluctuations of S.E.O rankings any change in URLs had to be carefully managed.

User experience

Improved UX to drive users towards key actions including joining the association, registering for events and subscribing to its various publications.

The process

After detailed discussions with AIIA, an evaluation of their current set-up and the ambitious goals set as part of their digital transformation, the decision was made to move towards WordPress for its ease of content management, integration capabilities and low maintenance costs.

As well as liaising with AIIA, the project involved working closely with Brooke Global, the chosen Salesforce implementation partner for the project. To ensure smooth delivery, we worked across a collaborative scope and had regular WIPs to prioritise dependant deliverables.

The project was delivered on time with the site going live with all planned functionalities fully operational.

AIIA Testimonial

From the onset Nibble Digital’s proposal was clear and understanding of our requirements. They were great to deal with during the project itself working well with my team and other project partners. They managed integration complexities and managed to produce a great looking product on what was a very rigorous budget and timeframe. Nothing seemed to be a challenge for them. Post implementation their support agreement was easy and straightforward giving us the confidence that we have chosen a long term business partner. Thank you Nibble Digital